So it is in the news Sears to decentralize to stop nose dive!  Sears is going to break apart into independent units including: Sears, Kmart, Lands End, Craftsman, Die Hard and Kenmore.  Why are they doing this? Because they have had 3 quarters of profit decline. Will this help the company recover? NO!  I think they need to hire me to help them. I will tell you right now what to do and you can send me a check in the mail with 1% of you increases in profit.

  Here is the beginning of this sad tail.  Sears and Kmart are dead!  The clientele for Sears are dying off and the new clientele like younger adults and teens don’t want anything to do with it.  When I think of Sears I think of the Wish book and how much fun that was.  I also think about going there and it sucked.  Sure now they are known for old woman’s clothes, tools and power equipment. Sears name needs to go away.  It will not win.  So this is what needs to be done with Sears:

• Create a website based on the wish-book.  Wishbook.com something and bring back those memories of the past. Put some old adds up and let us browse and buy.  Market it as bring back memories and the web is perfect for it.
• Then name of Sears has to go!  Let’s think out of the box and get a new name and image for it.  How about get rid of the clothing lines and go directly as a Man’s and Outdoor Store!  Call it [Read more →]