How To Save The Business Known As “Sears”!

  So it is in the news Sears to decentralize to stop nose dive!  Sears is going to break apart into independent units including: Sears, Kmart, Lands End, Craftsman, Die Hard and Kenmore.  Why are they doing this? Because they have had 3 quarters of profit decline. Will this help the company recover? NO!  I think they need to hire me to help them. I will tell you right now what to do and you can send me a check in the mail with 1% of you increases in profit.

  Here is the beginning of this sad tail.  Sears and Kmart are dead!  The clientele for Sears are dying off and the new clientele like younger adults and teens don’t want anything to do with it.  When I think of Sears I think of the Wish book and how much fun that was.  I also think about going there and it sucked.  Sure now they are known for old woman’s clothes, tools and power equipment. Sears name needs to go away.  It will not win.  So this is what needs to be done with Sears:

• Create a website based on the wish-book.  Wishbook.com something and bring back those memories of the past. Put some old adds up and let us browse and buy.  Market it as bring back memories and the web is perfect for it.
• Then name of Sears has to go!  Let’s think out of the box and get a new name and image for it.  How about get rid of the clothing lines and go directly as a Man’s and Outdoor Store!  Call it Man Town or something similar.  Does anyone see The Bass Pro Shop kicking butt these days?  How about men’s clothing, tools, machines, car stuff, fishing stuff, hunting stuff. Think of it as a destination store.  You have the locations so use them!
• Kmart needs to be put to rest.  Kmart brings memories of Blue lights and crap.  The stores are nasty and needs to go.  See above and make it “MANTOWN”!  I will be there for the ribbon breaking.  I have so many ideas for this concept so hire me!
• Kenmore is a name brand that can be sold in other retail outlets.  Sell your products to other retail outlets and let them sell it.  But any man items will be sold in “MANTOWN”!
• Die Hard:  Right in “MANTOWN”
• LandsEnd: In “MANTOWN” Sure they have some woman stuff but we will adapt for that.

Listen I obviously thought it through and I have many more ideas but you need to kill the 100 ton elephant known as Sears and create a new destination that will bring people to you at all times of the year.  Think of it the holiday season would be a blast.  The Sports advertising and marketing that can be created?  The media blitz, the personal appearances, the exciting new concept that every man wants to experience and every woman wants to go to and purchase something for their MAN in their life.  I am a Man and I know what I want and I know what other men want we want “MANTOWN” Give me a shout at my email dlaprade@learnsomethingnewtoday.us and I would be happy to become part of your future!

DJL